October 19, 2023
5 min read

The Appeal of One Footprint in our Progressively Digital World.

Balancing Friction and the Sensitivity of Personally Identifiable Information (PII)

Friction can be a major road block in the seamlesss customer journey. However, reducing friction must not compromise the sensitivity of Personally Identifiable Information (PII). As a product owner or manager, you constantly grapple with this paradox.

In an increasingly digital world, businesses strive to create frictionless user experiences. While reducing friction can enhance user engagement and satisfaction, it brings along with it the challenge of protecting PII, data that can potentially identify an individual

Managing friction while ensuring the utmost protection of PII is a delicate balancing act. Reducing friction to zero might expose PII to risks, while keeping friction too high can create an un-favorable user experience. This makes it crucial to strike a perfect balance.

The ideal way to solve this puzzle is to convert these challenges into opportunities. In this quest, having a single digital footprint can be the game-changer. A unified, singular footprint can significantly reduce friction and, at the same time, ensure the protection of PII.

Enter Togggle, an innovative platform offering Decentralised KYC and a Distributed PII Storage Vault. Togggle integrates privacy and compliance seamlessly, ensuring a frictionless user experience without compromising PII security.

Togggle: Redefining the Balance

Togggle's groundbreaking approach brings a new perspective to managing the balance of friction and PII. By decentralising data storage, Togggle reduces the need for businesses to store sensitive customer data. This greatly diminishes security risks and regulatory burdens, thus minimising friction.

Togggle's Distributed PII Storage Vault is a testament to its commitment to PII protection. The vault is a decentralised storage solution that allows secure, controlled access to PII. This means businesses can conduct thorough identity checks without storing any sensitive data, ensuring privacy and protection of PII while keeping friction to a minimum.

The benefit of One-Click KYC & One Footprint

Businesses and customers alike are set to reap vast benefits from implementing One-Click Know Your Customer (KYC) procedures. For businesses, the simplicity of the one-click KYC process means less time and resources expended in verifying customer identities. The initial registration process is faster, easier, and more efficient, eliminating the need for manual checks and multiple data entry points. This reduces operational costs and helps businesses maintain compliance with ever-changing regulations, as the automated systems are designed to stay up-to-date with the latest guidelines and standards. An automated KYC process is consistent and accurate, reducing the risk of errors that can lead to non-compliance, fines, and damage to a business's reputation. By adopting a one-click KYC process, companies can ensure they are on the right side of the law while protecting themselves from potential fraud.

The one-click KYC process translates into a seamless and hassle-free user experience on the customer's end. Customers can bypass traditional KYC procedures' tedious paperwork and lengthy processing times.   They can initiate the verification process with a single click, which often requires only a few basic pieces of information. This ease of use improves customer satisfaction and increases their trust in the business. By seeing that a company is taking the necessary steps to protect their personal information and confirm their identity, customers can have peace of mind knowing that their data is secure.

One Footprint - Less Data Duplication & Fraud

Moreover, a one-click KYC process supports the wider digital transformation trend. As businesses and customers transition to digital platforms, streamlined, secure, and efficient processes are paramount. A one-click KYC process aligns with this trend, meeting the demand for quick, easy, and secure online transactions.

In addition, with a one-click KYC process, businesses can offer a more personalized customer experience. By knowing their customers better, companies can tailor their products, services, and communications to meet individual needs and preferences, leading to higher customer engagement and loyalty. Meanwhile, customers can enjoy a more personalized, relevant experience with the brands they interact with.

Furthermore, the reduced friction in customer onboarding through a one-click KYC process can lead to higher conversion rates. Customers are more likely to continue the sign-up process midway due to frustration or impatience, translating into more successful sign-ups and, ultimately, more revenue

A one-click KYC process benefits businesses and customers by making the identity verification process quicker and more efficient. For firms, it reduces operational costs, enhances compliance, protects against fraud, and enables a more personalized customer experience. It offers customers a seamless, secure, and hassle-free user experience, improving their satisfaction and trust in the business. With these myriad benefits, adopting a one-click KYC is a win-win scenario for companies and customers.


1. How does Togggle's Decentralized KYC solution help reduce friction?

Togggle's Decentralised KYC solution helps reduce friction by decentralizing the storage of personal data, providing a frictionless through one click identity verification of previously verified credentials. Togggle does not require the businesses to store such sensitive data.

2. How does Togggle ensure the protection of PII?

Togggle ensures PII protection through its Distributed PII Storage Vault. This vault provides secure, controlled access to PII, thus ensuring the privacy and protection of sensitive data.

3. How does Togggle achieve the balance between friction and PII sensitivity?

Togggle strikes the balance by leveraging advanced technology to offer a frictionless user experience while ensuring the utmost protection of PII. Its approach allows businesses to offer seamless experiences without storing sensitive customer data.

4. What benefits can businesses derive from Togggle?

Togggle enables businesses to combat fraud, ensure compliance with data protection regulations, and reduce the security risks and regulatory burdens associated with data storage. It helps businesses offer frictionless experiences while prioritising the protection of PII.

Mastering the balance between friction and the sensitivity of PII is not a walk in the park. It requires innovative solutions like Togggle that offer a frictionless experience without compromising the security of PII. This approach enables businesses to leverage the appeal of a singular digital footprint, and transform the customer experience in the digital age. After all, in this fast-paced world, the less the friction, the smoother the journey.

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